Chiikawa Mogumogu Honpo 3rd Anniversary: Maiko Chiikawa and Hachiware, Geiko Usagi and Kimono Mascots from 13 November

Chiikawa Mogumogu Honpo, the much-loved Japanese-style Chiikawa shop, is turning three. Its very first branch, the Kyoto Fushimi shop on the approach to Fushimi Inari Taisha, celebrates its 3rd anniversary on 14 November 2026, and a brand-new anniversary collection arrives the day before, on Friday 13 November 2026. The headline pieces are simply gorgeous: Chiikawa and Hachiware dressed as maiko, Usagi as a geiko, and a full line-up of the gang in neat kimono outfits.

Image: © nagano / chiikawa committee (Chiikawa Mogumogu Honpo official goods)

Key facts at a glance

• Occasion: 3rd anniversary of the Chiikawa Mogumogu Honpo Kyoto Fushimi shop (14 November 2026)
• Release date: Friday 13 November 2026
• Size of the collection: 23 items in total, with 9 sold across all Mogumogu Honpo shops and 14 Kyoto Fushimi designs
• Highlights: maiko Chiikawa and Hachiware mascots, a geiko Usagi mascot and eight kimono-style mascots
• Other goods: chirimen clasp purses, chirimen pouches, chirimen drawstring bags, puffy jacquard pouches, a big can badge, clear file, stickers, T-shirts, a zip hoodie and bags
• UK status: orders aren't open yet, but you can message us for a quote

What is Chiikawa Mogumogu Honpo?

Chiikawa Mogumogu Honpo is a Chiikawa shop with a traditional Japanese theme. Think sweet treats, festival-style snacks and goods inspired by kimono, fans and Japanese patterns, all with Chiikawa's cosy charm. The Kyoto Fushimi shop was the first to open, right on the busy approach to Fushimi Inari Taisha, one of Kyoto's most famous shrines with its endless red torii gates. Since then the brand has grown to include shops in Kawagoe and Otaru, and each one has its own local designs. Fans love it because the goods feel like a little piece of a trip to Japan.

Maiko and geiko mascots: the stars of the anniversary

The Kyoto Fushimi designs are the ones everyone is talking about. Maiko are apprentice geiko, famous for their colourful kimono, ornate hair pieces and elegant manners, and Kyoto is the city most closely linked with them. Seeing Chiikawa and friends in this style is a perfect fit for a Kyoto anniversary.

• Maiko Mascot (Chiikawa): Chiikawa in a soft pink kimono with a fan, flower hair ornaments and a tall maiko hairstyle
• Maiko Mascot (Hachiware): Hachiware in a pale blue kimono with a matching fan and hair pieces
• Geiko Mascot (Usagi): Usagi in a darker, more grown-up geiko look, with a shamisen-style instrument

Image: © nagano / chiikawa committee (Chiikawa Mogumogu Honpo official goods)

Each mascot is about 125 x 110 x 60mm and comes on a ball chain, so it can hang from a bag or sit happily on a shelf. The detail on the kimono, from the obi sash to the tiny fans, makes them feel like proper collector's pieces.

Image: © nagano / chiikawa committee (Chiikawa Mogumogu Honpo official goods)

Kimono mascots for the whole gang

If you prefer a full set, the kimono-style mascots are for you. There are eight in total, and they are part of the collection sold across all Mogumogu Honpo shops:

• Chiikawa
• Hachiware
• Usagi
• Momonga
• Kurimanju
• Shisa
• Rakko
• The Bookshop Owner (Furuhonya)

Each one wears a little kimono jacket in a soft pastel shade, with a ball chain on top. Lined up together they look like they are heading to a summer festival, and the Bookshop Owner is a lovely surprise for fans who adore the side characters.

Image: © nagano / chiikawa committee (Chiikawa Mogumogu Honpo official goods)

Kyoto Fushimi designs: badges, stationery and clothing

Beyond the mascots, the Kyoto Fushimi line includes 14 items in total, all based on the maiko and geiko artwork:

• A big can badge showing maiko Chiikawa and Hachiware with geiko Usagi
• A soft-touch clear file with an "Okoshiyasu" (Kyoto-style "welcome") design
• Three-piece acrylic charm, round drawstring pouch, masking tape and flip sticky notes
• A four-sheet sticker set and a pocketable eco bag
• T-shirts in two designs (an Inari design and a maiko design) and a black zip hoodie, each in M, L and XL
• A drawstring shoulder bag and a tote bag with the "Kyoto" maiko artwork

Image: © nagano / chiikawa committee (Chiikawa Mogumogu Honpo official goods)

Chirimen and jacquard pieces for every day

The shared collection also includes some beautiful everyday pieces made from chirimen, a traditional Japanese crepe fabric with a soft, crinkled texture. There are chirimen clasp purses (gamaguchi), chirimen pouches and chirimen drawstring bags in Chiikawa, Hachiware and Usagi designs, plus puffy jacquard pouches, wire pouches and pochettes. Small extras such as mini lantern magnets and mini frame magnets round off the range. These are the kind of goods that work as gifts as well as treats for yourself.

Image: © nagano / chiikawa committee (Chiikawa Mogumogu Honpo official goods)

Anniversary extras at the Kyoto shop

To mark the occasion, the Kyoto Fushimi shop is giving away anniversary gifts with purchases from 13 November, including an acrylic connector charm (one of eight designs, chosen at random) and a die-cut hand towel for bigger orders, while stocks last. Because the shop expects to be very busy, entry from 13 to 15 November is managed through advance reservations.

How to get these in the UK

Orders aren't open yet. Message us for a quote, or keep an eye on our shop for the latest products. Tell us which mascots or goods you would like, and we will do our best to help.

When we open pre-orders, Otaku Daily offers different payment options: pay in full or a 30% deposit, depending on the listing. See our Pre-order info page for how it works.

Frequently asked questions

When is the release date?
Friday 13 November 2026, the day before the Kyoto Fushimi shop's 3rd anniversary.

Which characters have maiko and geiko mascots?
Chiikawa and Hachiware are maiko, and Usagi is a geiko.

How many kimono-style mascots are there?
Eight: Chiikawa, Hachiware, Usagi, Momonga, Kurimanju, Shisa, Rakko and the Bookshop Owner.

How big are the maiko and geiko mascots?
About 125 x 110 x 60mm each, with a ball chain.

Bottom line

The Chiikawa Mogumogu Honpo 3rd anniversary collection is one of the prettiest Chiikawa releases this season, and the maiko and geiko mascots are sure to be popular. If you have your heart set on one, message us early and we will help you get it to the UK.

Sources: Chiikawa Mogumogu Honpo official announcements, November 2026.

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