GU x Chiikawa Winter Collab: Online Pre-orders Open 2 November for Snowy-Day Knits, Sweats and Roomwear

Chiikawa is heading into winter in style. Japanese fashion brand GU has announced a new GU x Chiikawa collaboration built around the theme "enjoy even the cold snowy days". The line-up covers cosy knits, sweats and a pouch in the first wave, followed by soft Marshmallow Feel roomwear a week later. Online pre-orders open on Monday 2 November in Japan, which is the evening of Sunday 1 November here in the UK. Here is everything you need to know.

Image: GU official / © nagano

Key facts at a glance

• Collab: GU x Chiikawa, winter 2026, themed around enjoying snowy days
• Online pre-orders: from 07:15 on 2 November to 23:59 on 8 November Japan time (22:15 on 1 November to 14:59 on 8 November UK time)
• Wave 1, 20 November: knits, sweats and a pouch for women, men and kids
• Wave 2, 27 November: Marshmallow Feel roomwear, a hairband and room socks
• Online launch: regular online sales start at 07:15 Japan time on each release day
• UK status: not open for orders at Otaku Daily yet

A snowy-day theme for Chiikawa, Hachiware and Usagi

The key visual sets the tone straight away. Chiikawa, Hachiware and Usagi are bundled up and playing in the snow, and the clothes pick up the same feeling with winter patterns, warm textures and plenty of little character details. GU has worked with Chiikawa before, and those earlier collabs proved hugely popular in Japan, so this winter edition is likely to draw big interest when the pre-order window opens.

What makes this line-up stand out is how wearable it is. Instead of large printed graphics on every piece, many of the designs weave the characters into classic knit patterns, so they feel like proper winter clothes with a playful twist. That should appeal to fans who want something cute but still easy to wear every day.

Wave 1: knits, sweats and a pouch from 20 November

The first release on 20 November focuses on outerwear and knitwear. For women, there is a sweat hoodie, a Nordic sweater and a jacquard sweater. The Nordic sweater uses a traditional snowflake-style pattern with the characters tucked into the design, while the jacquard sweater knits the trio directly into the fabric for a more graphic look.

Image: GU official / © nagano

Men get a sweat pullover, and the kids range includes a puffy-touch knit, a Nordic sweater and a sweat pullover so younger fans can match with the grown-ups. There is also a pouch in the first wave, a handy option for anyone who wants a smaller piece of the collab rather than a whole outfit.

Image: GU official / © nagano

Sweats for everyday wear

The sweat pieces are the most casual part of the range. They feature soft character artwork on a comfortable base, making them easy to layer under a coat on a cold day or wear around the house at the weekend. With versions for women, men and kids, the sweats are also the easiest way for a whole family to match.

Image: GU official / © nagano

The Usagi pouch

Usagi fans will want to look closely at the pouch. It features the character's cheeky expression and works well as a cosmetics bag, a pencil case or a place for small everyday items. Accessories like this often sell out fastest in GU collabs, as fans pick them up alongside clothing or as an easy gift.

Image: GU official / © nagano

Wave 2: Marshmallow Feel roomwear from 27 November

The second release on 27 November is all about staying cosy at home. GU's Marshmallow Feel fabric is known for being very soft and fluffy, and the women's range includes a Marshmallow Feel set, a hairband and a two-pair set of room socks. Men and kids get Marshmallow Feel lounge sets too. These pieces are perfect for winter evenings and would make lovely Christmas presents for Chiikawa fans.

How the online pre-order works

GU will run an online pre-order on its Japanese online store from 07:15 on 2 November until 23:59 on 8 November Japan time. In the UK, that means the window opens at 22:15 tonight, Sunday 1 November, and closes at 14:59 on Sunday 8 November. GU notes the pre-order may end early if items sell out, and per-person purchase limits apply. After that, the items go on general sale in stores and online on their release days, with online sales starting at 07:15 Japan time.

Image: GU official / © nagano

Chiikawa at Otaku Daily

Orders aren't open yet. Message us for a quote, or keep an eye on our shop for the latest products.

In the meantime, our Chiikawa collection is packed with plush, mascots, stationery and everyday goods, with new Chiikawa pre-orders added every week.

At Otaku Daily you can choose how to pay for pre-orders: pay in full or a 30% deposit, depending on the listing. See our Pre-order info page for how it works.

Frequently asked questions

When do GU x Chiikawa pre-orders open?
Online pre-orders run from 07:15 on 2 November to 23:59 on 8 November Japan time, which is 22:15 on 1 November to 14:59 on 8 November UK time.

When are the release dates?
Knits, sweats and the pouch release on 20 November, and the Marshmallow Feel roomwear follows on 27 November.

Is there a kids range?
Yes. Kids can choose from a puffy-touch knit, a Nordic sweater, a sweat pullover and a Marshmallow Feel lounge set.

Can I order these from the UK?
Not yet. Message us and we will let you know what we can help with.

Bottom line

Snowy-day knits, matching family sweats and fluffy roomwear make this one of the cosiest Chiikawa collabs of the year. The pre-order window is short and limits apply, so keep an eye on the dates if any of these pieces have caught your eye.

Sources: GU official announcements, 30 October to 1 November 2026; Chiikawa official announcements, 30 October 2026.

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