Lawson × hololive Autumn 2026 Campaign: Ayame, Okayu, Pekora, Noel, Raden and Vivi Clear Files, Charms and Goods From 13 October

Lawson and hololive are teaming up again this autumn. On Wednesday 7 October 2026 the convenience store chain revealed its new hololive production campaign, solving the little teaser it posted on 5 October: six close-up panels showing pampas grass and dumplings, autumn leaves caught in purple hair, a frying pan, a paintbrush, a plate of omelette rice and a bottle of water. The faces behind them belong to Nakiri Ayame, Nekomata Okayu, Usada Pekora, Shirogane Noel, Juufuutei Raden and Kikirara Vivi.

The campaign starts at participating Lawson stores in Japan on Tuesday 13 October at 7am Japan time, which is 11pm on Monday 12 October in the UK, and runs until Monday 26 October or while stocks last. Here is everything it includes, from the free clear files and charms to the in-store goods and the decorated Shibuya shop.

Image: © COVER (Lawson hololive production campaign official)

Six members, two outfits

The new artwork comes in two sets. The first is an autumn outing look, with each member doing one of the activities from the teaser: Ayame looking back over her shoulder on a moonlit night, Okayu relaxing among fallen leaves, Pekora cooking, Raden in a beret with a paintbrush, Noel serving omelette rice and Vivi hugging a football with a bottle of water. The second set dresses all six in gothic Halloween outfits, complete with pumpkins, bats and plenty of black lace.

It is a nice mix of generations, too, with long-time favourites Ayame, Okayu, Pekora and Noel joined by ReGLOSS member Raden and FLOW GLOW member Vivi.

Free clear files and charms

The heart of the campaign is a buy-and-receive offer, available on a first-come, first-served basis while stocks last:

• Clear files (6 designs): buy three qualifying Lotte sweets, such as Crunky, Ghana chocolate or Koala's March, and receive one clear file of about 310 x 220 mm in the autumn outing art. Each store has just 30 clear files in total.
• Charms (6 designs): buy one qualifying Yunker Royal energy drink from Sato Pharmaceutical and receive a pumpkin-shaped charm of about 50 x 45 mm in the Halloween art. Each store has only 12 charms.

You choose the design you want and take it to the till. Each customer can have one of each design per shopping trip, up to six in total. Natural Lawson, Lawson Store 100 and some other branches are not taking part.

Image: © COVER (Lawson hololive production campaign official)

There is also a phone wallpaper for Lawson app users in Japan. Enter through the app, show a Ponta or d POINT card when buying a qualifying Yunker drink and you collect a stamp and one of six wallpapers.

Goods in store from 13 October

A range of original goods also goes on sale in some Lawson shops from 13 October, with certain regions starting on 14 or 15 October:

• Acrylic stands: 12 designs, six in the autumn outing art and six in the Halloween art, each about 160 x 100 mm.
• Can badges: 12 designs, 55 mm, sold blind.
• Photo-style cards: 12 designs, 89 x 63 mm, sold blind.
• Acrylic keyrings: 6 designs, about 90 x 70 mm, sold blind.

Image: © COVER (Lawson hololive production campaign official)

Shops with a multi-copy machine will also print bromide photos in all 12 designs, in L and 2L sizes, until Monday 28 December.

Image: © COVER (Lawson hololive production campaign official)

The decorated store in Shibuya

One shop gets the full hololive treatment. Lawson Shibuya Dogenzaka-ue in Tokyo will be decorated from 10am on Tuesday 13 October to 8pm on Monday 26 October Japan time, which is 2am on 13 October to 11am on 26 October in the UK (the clocks go back on 25 October). At this branch the campaign offers and in-store goods start at 10am, and it also gets an early sale of big towels of about 120 x 60 cm and shaking acrylic keyrings, six designs each. Lawson asks visitors not to take photos inside the store.

Image: © COVER (Lawson hololive production campaign official)

The six members are also the voices of Lawson's in-store radio, taking turns in groups of three between 13 and 26 October, with a short preview running in stores before the campaign begins.

Image: © COVER (Lawson hololive production campaign official)

A second hololive lottery on the same day

From the same Tuesday, Lawson also begins selling a separate hololive lottery, Enimai Kuji hololive Sweets Patissier, with a different line-up: Ookami Mio, Tsunomaki Watame, Himemori Luna, Yukihana Lamy, Momosuzu Nene and Hakui Koyori. Its prizes are all kitchen and tea-time themed, from Mio's pot stand and oven glove to Lamy's heart cushion and Koyori's macaron cushion, and the Last Prize is a kitchen mat of about 120 x 40 cm.

Otaku Daily and the Lawson hololive campaign

Otaku Daily currently does not open orders for placing these items; please use Contact Us to ask for a quote.

If you would like something for your shelf in the meantime, our member collections for Nakiri Ayame, Nekomata Okayu, Usada Pekora, Shirogane Noel, Juufuutei Raden and Kikirara Vivi, along with our wider hololive collection, carry other goods. These are separate products and are not part of the Lawson campaign.

Frequently asked questions

When does the Lawson hololive autumn campaign start? Tuesday 13 October 2026 at 7am Japan time (11pm on Monday 12 October UK time), running until 26 October or while stocks last.

Which hololive members are in it? Nakiri Ayame, Nekomata Okayu, Usada Pekora, Shirogane Noel, Juufuutei Raden and Kikirara Vivi.

How do I get a clear file? Buy three qualifying Lotte sweets at a participating Lawson store in Japan and pick a design. Each store has only 30 in total.

How do I get a charm? Buy one qualifying Yunker Royal energy drink. Each store has only 12 charms.

Where is the decorated store? Lawson Shibuya Dogenzaka-ue in Tokyo, from 13 to 26 October.

Bottom line

With cosy autumn art, gothic Halloween outfits and tiny stock numbers per shop, this year's Lawson hololive campaign is likely to move fast once doors open on 13 October. If one of the clear files, charms or acrylic stands has caught your eye, drop us a message and we will see what we can do.

Image: © COVER

Sources: Lawson hololive production campaign special site, 7 October 2026 (checked 8 October 2026); HoloIndex, 7 October 2026; Inside Games, 8 October 2026; Otaku Daily collection pages checked 8 October 2026.