Sadako HORROR Bishoujo 1/7 Scale Figure by Kotobukiya Returns: Shunya Yamashita's Ring Icon Floating Over Cursed Videotapes — UK Pre-order at Otaku Daily

Just in time for Halloween, one of the most famous ghosts in Japanese horror is crawling back onto collectors' shelves. Kotobukiya is bringing back its HORROR Bishoujo Sadako 1/7 scale figure, designed by illustrator Shunya Yamashita, showing the iconic girl from the well floating above a pile of old videotapes with streams of tape spilling around her.

This is a new production run of a figure Kotobukiya has released before, so fans who missed her the first time have another chance. Release is scheduled within May 2027, and you can pre-order the Sadako HORROR Bishoujo 1/7 scale figure at Otaku Daily now.

Image: © KOTOBUKIYA (official product photo)

Key facts at a glance

• Series: Sadako, from the Japanese horror classic.
• Maker: Kotobukiya, HORROR Bishoujo line.
• Design: Shunya Yamashita; sculpted by Salle cato.
• Scale: 1/7, about 17 cm tall including the base.
• Included: a hair part that covers the face, a hair part that shows the face, and spare tape in a special VHS-shaped box.
• Release: scheduled within May 2027 (a separate EU/UK-sourced listing is also available).

Who is Sadako?

Sadako is the vengeful spirit at the heart of the Ring story, first in Koji Suzuki's novels and then in the hugely influential Japanese film series. With her long black hair hiding her face, her white dress and her cursed videotape, she became the image of the modern Japanese ghost and inspired horror fans around the world. Her slow crawl out of a television screen is still one of the most famous scenes in horror cinema.

What is the HORROR Bishoujo line?

Kotobukiya's Bishoujo series reimagines characters from comics, games and films in a Japanese illustration style, based on new artwork by Shunya Yamashita. The HORROR Bishoujo branch applies that approach to famous horror icons, keeping the eerie atmosphere of the originals while adding Yamashita's elegant character design. Sadako is a perfect fit: unsettling and beautiful at the same time.

Image: © KOTOBUKIYA (official product photo)

Two ways to display her

The figure comes with two interchangeable hair parts so you can choose how frightening she looks. One recreates the classic image of Sadako with her long black hair completely covering her face. The other parts the hair just enough to reveal a single lonely, beautiful eye peering out at you. Switching between them changes the whole mood of the piece, so you can keep her subtle on a shared shelf or go all out for Halloween.

Image: © KOTOBUKIYA (official product photo)

A wet white dress and chilling details

Sadako's white dress is made with clear material to show how the thin fabric clings after rising from the water of the well. The sculpt also includes some grim little touches faithful to the story: her finger and toenails are coloured red where they were torn while she tried to climb out of the well, which almost looks like a red manicure until you remember why. Her long hair is sculpted in flowing waves with subtle brown highlights at the tips, giving it real movement.

Image: © KOTOBUKIYA (official product photo)

A mountain of cursed videotapes

The base is a pile of old VHS cassettes, with Sadako floating above it as if held up by her psychic powers. The tape spilling out of the cassettes can be arranged however you like, and two rolls of decoration tape, including spares, come packed in their own videotape-style box so you can use as much or as little as you want. Kotobukiya also says one of the tapes in the pile looks a little different from the rest, a small surprise for owners to find for themselves.

Image: © KOTOBUKIYA (official product photo)

Why Sadako makes a great Halloween pick

Horror figures can be hard to display, but Sadako balances spooky and stylish beautifully. At 17 cm she sits comfortably next to other 1/7 scale figures, the white dress pops against dark shelves, and the tape lets you create a scene that feels different every time you rearrange it. She is also a great choice for film fans who want something iconic from Japanese horror rather than another anime character.

Image: © KOTOBUKIYA (official product photo)

Pre-order the Sadako figure at Otaku Daily

You can pre-order the Sadako HORROR Bishoujo 1/7 scale figure at Otaku Daily now, with release scheduled within May 2027. We also have an EU/UK-sourced version scheduled within July 2027. Otaku Daily offers different payment options, such as paying in full or a 30% deposit, so please check the product page for the options available before ordering. Our Pre-order info page explains how pre-orders work, and you can browse our scale figures for more.

Frequently asked questions

How tall is the Sadako figure? About 17 cm including the base.

Who makes it? Kotobukiya, as part of its HORROR Bishoujo line, based on art by Shunya Yamashita.

Can her face be shown? Yes. She comes with one hair part that hides her face and another that reveals one eye.

When will it be released? Release is scheduled within May 2027.

Have another question? Message us and we will be happy to help.

Bottom line

Eerie, elegant and packed with clever details, the HORROR Bishoujo Sadako is a standout horror figure and a perfect way to keep Halloween going all year. Pre-order the Sadako figure at Otaku Daily before she disappears back down the well.

Sources: Kotobukiya product information, October 2026.

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