Chiikawa Market 23 October Drop: GPSBOX Usagi-darake Figures, Angel and Devil Roomwear, Secret Lovely Box and 2027 New Year Goods

Chiikawa Market opened its doors to a big new wave of goods on 23 October 2026, and it is one of the most varied drops of the autumn so far. Alongside a full figure set packed with Usagi, the official Chiikawa shop added matching angel and devil roomwear, a treasure-chest stationery gift box, 2027 New Year envelopes, a three-player reversi game, magic clay sticker kits and a curry plate with a hidden message at the bottom. Everything went on sale at 10:00 Japan time, which was 02:00 UK time on Friday morning.

The same morning also saw the launch of the Chiikawa × ANA collaboration, and that line is already open for UK pre-order at Otaku Daily. Here is a round-up of the highlights from the new drop and what it means for UK fans.

Image: © nagano / chiikawa committee (Chiikawa Market official product photo)

Key facts at a glance

• Shop: Chiikawa Market, the official online store for Chiikawa goods in Japan.
• On sale: 23 October 2026 at 10:00 JST (02:00 UK time).
• Headline items: GPSBOX Usagi-darake figures (6 types), Angel♡Devil roomwear set-ups, Secret Lovely Box stationery set, 2027 New Year envelopes, a three-player reversi game and easy-scoop curry plates.
• Also new: magic clay sticker kits, a mini cat-house pouch, clear character photos, and a grip eyeliner with a charm.
• Same day: the Chiikawa × ANA collaboration launched, and it is open for UK pre-order at Otaku Daily.

GPSBOX Usagi-darake: a whole box of Usagi

The star of the drop for many collectors is the GPSBOX Usagi-darake figure set, which translates roughly as "Usagi everywhere". There are six figures, each showing Usagi in a different pose and outfit. The best part is that buying a full box guarantees all six designs, so there is no blind-box gamble. Each figure stands up to about 8 cm tall on a clear stand and base.

Angel♡Devil roomwear for cosy nights in

Chiikawa's soft fashion range gets a seasonal twist with two matching roomwear set-ups. The ANGEL version comes in heather grey with Chiikawa, Hachiware and Shisa drawn as little angels, while the DEVIL version is charcoal with Usagi, Momonga and Kurimanju as cheeky devils. Both have a glitter print on the front, wings printed on the back and character details at the trouser hems. They come in sizes M and L.

Image: © nagano / chiikawa committee (Chiikawa Market official product photo)

The Secret Lovely Box stationery set

Pitched as a Christmas gift, the Secret Lovely Box is a pastel treasure chest with drawers and a lock. Inside you will find a key set, die-cut memo sheets, a hologram sticker sheet, a ring stamp with an ink pad, a ribbon scrunchie and a heart bracelet. The box itself works as a little jewellery chest afterwards.

Image: © nagano / chiikawa committee (Chiikawa Market official product photo)

New Year envelopes for 2027

With 2027 on the horizon, Chiikawa Market has added three sets of pochi-bukuro, the small envelopes used in Japan for New Year gifts. There is a two-pack of long envelopes for notes, a set with metallic stickers, and a die-cut mascot set shaped like Chiikawa and friends. They also work well for gift cards or letters.

Image: © nagano / chiikawa committee (Chiikawa Market official product photo)

Curry plates with a hidden message

The easy-scoop curry plate series gets a large 21.5 cm size in three designs. When you finish your meal, a message appears at the bottom of the plate, such as "Gochisousama" (thanks for the meal), "Kanshoku" (cleaned the plate) or "Curry companion". The plates are porcelain made in Japan, with a curved inner edge for easy scooping. They are microwave and dishwasher safe, but not suitable for the oven.

Image: © nagano / chiikawa committee (Chiikawa Market official product photo)

A reversi game for three players

Game nights get a Chiikawa makeover with a reversi set that three people can play at once. The pieces come in Chiikawa, Hachiware and Usagi designs, with different characters on the top and bottom of each piece. As the game goes on it becomes harder to remember whose piece is underneath, so the result stays uncertain right to the end. It is recommended for ages 6 and up.

Image: © nagano / chiikawa committee (Chiikawa Market official product photo)

Chiikawa at Otaku Daily

Orders aren't open yet. Message us for a quote, or keep an eye on our shop for the latest products.

If you would rather pick up something from the 23 October launches right away, the Chiikawa × ANA collaboration is open for UK pre-order now. Highlights include the Chiikawa × ANA Chiikawa plush, the Hachiware plush, the Usagi plush and the Chiikawa mascot ball chain, all in their pilot and cabin crew outfits. You can read more about how pre-orders work on our Pre-order info page.

Frequently asked questions

When did the new Chiikawa Market items go on sale?
They went on sale on 23 October 2026 at 10:00 Japan time, which was 02:00 UK time.

Can I order the new Chiikawa Market items from Otaku Daily?
Orders aren't open yet for this drop, but you can message us for a quote at any time.

Is the Chiikawa × ANA collaboration available in the UK?
Yes. The Chiikawa × ANA plush, mascots, stickers and more are open for pre-order at Otaku Daily.

Have another question?
Message us and we will be happy to help.

Bottom line

The 23 October Chiikawa Market drop has something for everyone, from a full set of Usagi figures to cosy roomwear and family games. Message us if any of the new items catch your eye, and check out the Chiikawa × ANA collection if you want to order something from launch day today.

Sources: Chiikawa Market official product pages and announcements, October 2026.

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