Ado x Pusheen Merch Comes to Japan: Shibuya Pop-Up From 16 October, Plush
Oct 01,2026 | Otaku Daily Shop UK
Ado's love of Pusheen is turning into merchandise on a proper scale. On 1 October 2026, Pusheen Corp. and Ado's agency, Cloud Nine, announced that the "Ado x Pusheen" collaboration is heading to Japan, with a first Japan pop-up in Shibuya from 16 October. The centrepiece is a plush that Pusheen Corp. designed and made itself as a present for Ado.
This is a Japan announcement, so we want to be clear from the start about what is known and what is not. Below you will find the dates in UK time, the confirmed items and an honest note on availability.
Image: Pusheen Corp. / Cloud Nine Inc. (Ado × Pusheen official press release)
How Ado x Pusheen began
Ado has said publicly for years that she is a Pusheen fan, and according to the release the collaboration grew out of her own "love call" to the brand. The first stage took place in Chicago this summer, where the collection debuted at Ado's official Lollapalooza 2026 aftershow on 31 July at the Aragon Ballroom, then ran as a pop-up at the Rotofugi shop from 1 to 6 August.
Pusheen needs little introduction for UK readers. The grey tabby began life as a web comic in 2010 and has since been sold in more than 60 countries. Pairing the chubby cat with Ado's dark blue-rose style is what makes this crossover stand out.
The Shibuya pop-up
The first Ado x Pusheen pop-up in Japan runs from 16 to 31 October 2026 at HMV&BOOKS SHIBUYA, on the fifth floor of Shibuya modi. It sells collaboration goods featuring newly drawn "Ado x Pusheen" artwork supervised by Ado, alongside a wide range of regular Pusheen items. Some of the items from Ado's online shop are also on sale at the pop-up.
The release lists the pop-up line-up only "in part". The items it names are:
- Collaboration plush: 23 cm tall.
- Plush bag keychain: a smaller plush to hang on a bag.
- Long-sleeve T-shirt.
- Card case.
- Puffy sticker.
- Mini tote bag: in two designs.
Image: Pusheen Corp. / Cloud Nine Inc. (Ado × Pusheen official press release)
Image: Pusheen Corp. / Cloud Nine Inc. (Ado × Pusheen official press release)
The plush made for Ado's birthday
The collaboration plush is described as the star of the range. Pusheen Corp. designed and manufactured it itself, as a gift for Ado's birthday on 24 October, a date that falls inside the pop-up run. It is sold both at the pop-up and online. In the official pictures, Pusheen wears Ado's dark blue hair and carries a blue rose, and the matching plush bag keychain comes in a clear zipped pouch.
The online sale: a different line-up
Ado's own official goods shop in Japan is running a separate online sale, with a different line-up from the pop-up, billed as Ado's birthday goods, second wave. The online items were shown only as an image in the release and were not listed in text, so we are not going to guess at them.
Image: Pusheen Corp. / Cloud Nine Inc. (Ado × Pusheen official press release)
Key dates in UK time
Japan is eight hours ahead of the UK until the clocks go back on Sunday 25 October, and nine hours ahead after that, so the times below have been converted for you.
- Announced: 1 October 2026.
- Pop-up dates: 16 to 31 October 2026, in Shibuya, Tokyo.
- Ado's birthday: 24 October.
Image: Pusheen Corp. / Cloud Nine Inc. (Ado × Pusheen official press release)
The release also mentions Ado's members-only live shows at Tokyo's Yoyogi National Gymnasium on 24 and 25 October, which are for paid fan-club members only.
Why Pusheen is pushing in Japan now
Pusheen Corp. says it is starting a brand-led push in Japan this autumn, with this collaboration as the starting point. That makes the Shibuya pop-up a bigger moment than a one-off crossover: it is the first step in a wider plan, and Ado is the face of it.
Image: Pusheen Corp. / Cloud Nine Inc. (Ado × Pusheen official press release)
What we know, and what we do not
- Confirmed: the pop-up venue and dates, the named pop-up items, the online sale dates and the fact that the plush is sold in both places.
- Not itemised: the online line-up, which was shown only as a picture, and the full pop-up range, which was listed in part.
- Not mentioned: nothing in the announcement refers to the UK, so we cannot promise that any of these items will be available to UK fans.
Otaku Daily and Ado
Otaku Daily currently does not open orders for placing POP-UP Store items; please use Contact Us to ask for a quote. For other Ado x Pusheen , please refer to here. We do have some Ado merchandise available to order in our Ado collection, but we have no Pusheen items.
Frequently asked questions
When does the Ado x Pusheen pop-up open? On 16 October 2026 at HMV&BOOKS SHIBUYA, and it runs until 31 October.
What is the headline item? A 23 cm collaboration plush, designed and made by Pusheen Corp. as a birthday present for Ado.
Does Otaku Daily have any Ado merchandise? Yes, some Ado merchandise is available to order in our Ado collection, but we have no Pusheen items.
Bottom line
Ado x Pusheen is a charming crossover with a clear schedule: online page on 14 October, sale and pop-up from 16 October, Ado's birthday on 24 October and the online sale closing on 26 October. We will keep an eye out for any further news.
Image: Pusheen Corp. / Cloud Nine Inc. (Ado × Pusheen official press release)
Sources: Pusheen Corp. press release, 1 October 2026; Cloud Nine (Ado's agency) news post, 1 October 2026; Shore Fire Media, 31 July 2026; Siliconera, 30 July 2026.
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