MARUCHAN QTTA x hololive Receipt Campaign Opens 30 September: Japan-Only Entry and What UK Fans Should Know

Instant noodles and hololive are about to meet in a big way. Toyo Suisan, the company behind the MARUCHAN QTTA cup noodle range, has announced a receipt campaign with hololive production that offers original goods to a total of 1,000 lucky winners. Entries open at 16:00 UK time on Wednesday 30 September 2026 (which is 00:00 on 1 October in Japan) and run until 14:59 UK time on 31 December 2026. We should say plainly at the outset: entry is for people in Japan only, so UK fans will not be able to take part. We are covering it because the artwork and prize line-up are well worth a look.

How the campaign works

The mechanics are refreshingly simple. Shoppers in Japan buy MARUCHAN QTTA products, keep the receipts, and send a photo of them through the campaign's LINE account, reached by scanning a QR code. Any QTTA product counts, and the receipts must be dated between 1 October and 31 December 2026.

• Entry opens: 16:00 UK time (BST) on Wednesday 30 September 2026, which is 00:00 on 1 October in Japan.
• Entry closes: 14:59 UK time (GMT) on 31 December 2026, which is 23:59 in Japan.
• Receipt dates: 1 October to 31 December 2026.
• How to enter: scan the QR code, add the campaign LINE account and send a photo of your receipt.
• Who can enter: residents of Japan only. UK fans cannot enter.

The seven talents featured

Seven hololive talents take part in the collaboration: Shirakami Fubuki, Tokino Sora, Natsuiro Matsuri, Yuzuki Choco, Omaru Polka, Kazama Iroha and Otonose Kanade. The line-up brings together talents from several generations, and the key visual arranges them against a bold red-and-yellow backdrop that matches the QTTA packaging colours.

Prizes: 1,000 winners in total

Entrants choose one of four courses, and each course needs receipts showing a set number of QTTA purchases. Winners are chosen by lottery.

• Special prize (7 QTTA bought): a poster with a handwritten comment, for 3 winners.
• Prize A (4 QTTA bought): a poster plus a set of all 7 QTTA varieties, for 7 winners.
• Prize B (2 QTTA bought): an original lid clip, for 390 winners.
• Prize C (1 QTTA bought): an original QUO card, for 600 winners.
• Everyone who enters: a smartphone wallpaper.

Prizes are due to be sent from late February 2027, and winners are told by the arrival of their prize rather than by a separate announcement. Every item uses artwork drawn specially for the collaboration.

Limited collab packs are coming

Alongside the receipt campaign, Toyo Suisan says limited-design collaboration packages will go on sale in limited quantities. At the time of writing, neither the release date nor the pack designs have been shown to us. We will report back when the details appear, because character-printed packaging tends to be popular with collectors even when the contents are an everyday snack.

What UK fans can do

Because the campaign is restricted to Japan, we are unable to offer any way to enter, and we would not want anyone to think otherwise. What we can do is keep you informed. Otaku Daily currently does not open orders for placing these items, and there is no listing for the campaign prizes or the QTTA collaboration packs. If a related product is released that we can help with, you can ask through our Contact Us page and we will let you know what is possible.

In the meantime, you may enjoy exploring our hololive collection, which lists merchandise for many of the talents in this campaign, and our in-stock page for items ready to ship from the UK.

Frequently asked questions

When can people in Japan start entering? From 16:00 UK time on Wednesday 30 September 2026, which is 00:00 on 1 October in Japan.

Can UK fans enter? No. The campaign is open to entrants in Japan only.

Which talents are involved? Shirakami Fubuki, Tokino Sora, Natsuiro Matsuri, Yuzuki Choco, Omaru Polka, Kazama Iroha and Otonose Kanade.

How many winners are there? 1,000 in total across four prize tiers, and everyone who enters receives a smartphone wallpaper.

When will prizes be shipped? From late February 2027.

Bottom line

The MARUCHAN QTTA x hololive campaign is a fun cross-over with a generous 1,000-winner prize pool, but it is a Japan-only entry, and UK fans cannot take part. We will keep an eye on the collaboration packs and share news when the dates and designs are confirmed.

Sources: Toyo Suisan Kaisha (MARUCHAN) news release, 17 September 2026; HoloIndex, 17 September 2026; Holotame, 18 September 2026.